{"id":719,"date":"2018-12-20T10:08:21","date_gmt":"2018-12-20T01:08:21","guid":{"rendered":"https:\/\/clr-goto-01.staging1.clara.jp\/media\/?p=719"},"modified":"2026-08-14T12:59:12","modified_gmt":"2026-08-14T03:59:12","slug":"%e4%b8%ad%e5%9b%bd%e3%81%ae%e3%82%a4%e3%83%b3%e3%83%95%e3%83%ab%e3%82%a8%e3%83%b3%e3%82%b5%e3%83%bc%e3%83%bb%e7%b6%b2%e7%b4%85%e3%83%af%e3%83%b3%e3%83%95%e3%83%b3%e4%ba%8b%e6%83%85","status":"publish","type":"post","link":"https:\/\/ci.clara.jp\/media\/?p=719","title":{"rendered":"\u4e2d\u56fd\u306e\u7db2\u7d05\uff08\u30ef\u30f3\u30db\u30f3\uff09\u3068\u306f\uff1f2026\u5e74\u6700\u65b0\u306eKOL\u4e8b\u60c5"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u3053\u3093\u306b\u3061\u306f\u3002\u30af\u30e9\u30e9\u306e\u30af\u30ed\u30b9\u30dc\u30fc\u30c0\u30fc\u30d3\u30b8\u30cd\u30b9\u30c1\u30fc\u30e0\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u4e2d\u56fd\u306e\u30cd\u30c3\u30c8\u4eba\u53e3\u306f\u73fe\u5728\u300110\u5104\u4eba\u3092\u7a81\u7834\u3057\u307e\u3057\u305f\u3002<b data-path-to-node=\"5,1,1,0\" data-index-in-node=\"24\">\u305d\u306e\u7d50\u679c<\/b>\u3001EC\u3084SNS\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u6c7a\u6e08\u304c\u4eba\u3005\u306e\u751f\u6d3b\u306b\u6df1\u304f\u6d78\u900f\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u5927\u304d\u306a\u5f71\u97ff\u529b\u3092\u6301\u3064\u306e\u304c<\/span><b>\u300c\u7db2\u7d05\uff08\u30ef\u30f3\u30db\u30f3\uff09\u300d<\/b><span style=\"font-weight: 400;\">\u2014\u2014\u30cd\u30c3\u30c8\u4e0a\u306e\u4eba\u6c17\u8005\u3001\u3044\u308f\u3086\u308b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f2018\u5e74\u5f53\u6642\u304b\u3089\u69d8\u5909\u308f\u308a\u3057\u305f<\/span><b>2026\u5e74\u6642\u70b9\u306e\u7db2\u7d05\u30fbKOL\u4e8b\u60c5<\/b><span style=\"font-weight: 400;\">\u3092\u3001\u4e3b\u8981\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3001\u898f\u5236\u52d5\u5411\u3068\u3042\u308f\u305b\u3066\u6574\u7406\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u3053\u306e\u8a18\u4e8b\u3067\u308f\u304b\u308b\u3053\u3068<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u300c\u7db2\u7d05\uff08\u30ef\u30f3\u30db\u30f3\uff09\u300d\u300cKOL\u300d\u3068\u306f\u4f55\u304b\u3001\u305d\u306e\u5b9a\u7fa9\u306e\u5909\u5316<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u6296\u97f3\uff08Douyin\uff09\u30fb\u5c0f\u7d05\u66f8\uff08RED\uff09\u30fb\u5feb\u624b\u306a\u3069\u4e3b\u8981\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5f79\u5272<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">100\u5146\u5186\u898f\u6a21\u3078\u6210\u9577\u3057\u305f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306e\u73fe\u5728\u5730<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5b9f\u540d\u5236\u30fb\u7a0e\u52d9\u30fb\u5e83\u544a\u8868\u793a\u306a\u3069\u3001\u4f01\u696d\u304c\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u898f\u5236\u52d5\u5411<\/span><\/li>\n<\/ul>\n\n\n\n\n\n\n\n<div class=\"swell-block-button is-style-btn_normal\"><a href=\"https:\/\/ci.clara.jp\/download\/china_solutions\/\" class=\"swell-block-button__link\"><span>\u30af\u30e9\u30e9\u306e\u4e2d\u56fd\u95a2\u9023\u30b5\u30fc\u30d3\u30b9\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><b>\u300c\u7db2\u7d05\uff08\u30ef\u30f3\u30db\u30f3\uff09\u300d\u3068\u306f<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u4e2d\u56fd\u3067\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3092\u300c\u7db2\u300d\u3001\u4eba\u6c17\u3092\u300c\u7d05\u300d\u3068\u8868\u73fe\u3057\u3001\u300c\u7db2\u7d05\uff08\u30ef\u30f3\u30db\u30f3\uff09\u300d\u3067<\/span><b>\u300c\u30cd\u30c3\u30c8\u4e0a\u306e\u4eba\u6c17\u8005\u300d<\/b><span style=\"font-weight: 400;\">\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u65e5\u672c\u306e\u4eba\u6c17\u30e6\u30fc\u30c1\u30e5\u30fc\u30d0\u30fc\u3084\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30de\u30fc\u306b\u8fd1\u3044\u5b58\u5728\u3067\u3059\u3002\u8fd1\u5e74\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6587\u8108\u306b\u304a\u3044\u3066\u3001\u5f71\u97ff\u529b\u306e\u5927\u304d\u3044\u5c64\u3092\u300cKOL\u300d\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u898f\u6a21\u306e\u5c0f\u3055\u3044\u5c64\u3092\u300cKOC\u300d\u3068\u547c\u3073\u5206\u3051\u3066\u3044\u307e\u3059\u3002<b data-path-to-node=\"8,1,1,0\" data-index-in-node=\"61\">\u3055\u3089\u306b<\/b>\u3001\u5f7c\u3089\u306f\u5358\u306a\u308b\u6709\u540d\u4eba\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002<b data-path-to-node=\"8,1,1,0\" data-index-in-node=\"83\">\u73fe\u5728\u3067\u306f<\/b>\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u3092\u76f4\u63a5\u52d5\u304b\u3059\u300c\u8ca9\u58f2\u30c1\u30e3\u30cd\u30eb\u300d\u3068\u3057\u3066\u6349\u3048\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>\u4e3b\u8981\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u5909\u5316\uff082018\u5e74\u21922026\u5e74\uff09<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">2018\u5e74\u5f53\u6642\u306b\u4e3b\u6d41\u3060\u3063\u305f\u5fae\u535a\uff08Weibo\uff09\u3084\u5feb\u624b\uff08Kuaishou\uff09\u306b\u52a0\u3048\u3001\u73fe\u5728\u306f\u6b21\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u4e2d\u5fc3\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><span style=\"font-weight: 400;\">\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/span><\/th><th><span style=\"font-weight: 400;\">\u7279\u5fb4\u30fb\u5f79\u5272<\/span><\/th><\/tr><\/thead><tbody><tr><td><span style=\"font-weight: 400;\">\u6296\u97f3\uff08Douyin\uff09<\/span><\/td><td><span style=\"font-weight: 400;\">\u4e2d\u56fd\u7248TikTok\u3002\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\u3068\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u4e2d\u5fc3\u3002\u96c6\u5ba2\u304b\u3089\u8ca9\u58f2\u307e\u3067\u3092\u5b8c\u7d50\u3067\u304d\u308b\u4e3b\u529b\u30c1\u30e3\u30cd\u30eb\u3002<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">\u5c0f\u7d05\u66f8\uff08RED\uff0fXiaohongshu\uff09<\/span><\/td><td><span style=\"font-weight: 400;\">\u53e3\u30b3\u30df\u30fb\u30ec\u30d3\u30e5\u30fc\u578bSNS\u3002\u82e5\u5e74\u5973\u6027\u306b\u5f37\u304f\u3001\u8cfc\u8cb7\u524d\u306e\u60c5\u5831\u53ce\u96c6\u30fb\u6bd4\u8f03\u691c\u8a0e\u3067\u7d76\u5927\u306a\u5f71\u97ff\u529b\u3002KOC\u65bd\u7b56\u306e\u4e3b\u6226\u5834\u3002<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">\u5feb\u624b\uff08Kuaishou\uff09<\/span><\/td><td><span style=\"font-weight: 400;\">\u5730\u65b9\u90fd\u5e02\u30fb\u4e0b\u6c88\u5e02\u5834\u306b\u5f37\u3044\u30b7\u30e7\u30fc\u30c8\u52d5\u753b\uff0f\u30e9\u30a4\u30d6\u914d\u4fe1\u3002\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u4e00\u89d2\u3002<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">\u5fae\u535a\uff08Weibo\uff09<\/span><\/td><td><span style=\"font-weight: 400;\">\u62e1\u6563\u30fb\u8a71\u984c\u5316\u306b\u5f37\u3044\u3002\u82b8\u80fd\u30fb\u6642\u4e8b\u7cfb\u306e\u60c5\u5831\u767a\u4fe1\u306b\u4f9d\u7136\u6709\u52b9\u3002<\/span><\/td><\/tr><tr><td><span style=\"font-weight: 400;\">\u30d3\u30ea\u30d3\u30ea\uff08Bilibili\uff09<\/span><\/td><td><span style=\"font-weight: 400;\">\u52d5\u753b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3002\u82e5\u5e74\u5c64\u30fb\u30b5\u30d6\u30ab\u30eb\u30fb\u30ec\u30d3\u30e5\u30fc\u7cfb\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5f37\u3044\u3002<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u304f\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306f\u3001\u307e\u305a\u5c0f\u7d05\u66f8\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u559a\u8d77\u3057\u307e\u3059\u3002<b data-path-to-node=\"11,1,1,0\" data-index-in-node=\"44\">\u305d\u306e\u5f8c<\/b>\u3001\u6296\u97f3\u3067\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3084\u5e97\u8217\u5c0e\u5165\u3092\u901a\u3058\u3066\u53ce\u76ca\u5316\u3092\u56f3\u308a\u307e\u3059\u3002<b data-path-to-node=\"11,1,1,0\" data-index-in-node=\"77\">\u3053\u306e\u3088\u3046\u306b<\/b>\u3001\u5404SNS\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u305f\u8907\u6570\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4f7f\u3044\u5206\u3051\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u306e\u62e1\u5927\u2014\u2014\u7db2\u7d05\u306e\u4e2d\u5fc3\u7684\u53ce\u76ca\u6e90\u3078<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">2018\u5e74\u6642\u70b9\u3067\u306f\u300c\u6295\u3052\u92ad\uff08\u30ae\u30d5\u30c6\u30a3\u30f3\u30b0\uff09\u300d\u304c\u4e3b\u8981\u306a\u53ce\u5165\u6e90\u3067\u3057\u305f\u304c\u3001\u73fe\u5728\u306e\u4e2d\u5fc3\u306f<\/span><b>\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\uff08\u30e9\u30a4\u30d6\u914d\u4fe1\u3092\u901a\u3058\u305f\u7269\u8ca9\uff09<\/b><span style=\"font-weight: 400;\">\u3067\u3059\u3002\u4e2d\u56fd\u306e\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306f2020\u5e74\u306b1\u5146\u5143\u3092\u7a81\u7834\u3057\u3001\u305d\u306e\u5f8c\u3082\u6025\u6210\u9577\u30022025\u5e74\u306b\u306f\u6570\u5146\u5143\uff08\u5186\u63db\u7b97\u3067\u7d04100\u5146\u5186\uff09\u898f\u6a21\u306b\u9054\u3059\u308b\u3068\u898b\u8fbc\u307e\u308c\u308b\u307e\u3067\u306b\u62e1\u5927\u3057\u307e\u3057\u305f\u3002KOL\uff0fKOC\u304c\u5546\u54c1\u3092\u5b9f\u6f14\u8ca9\u58f2\u3057\u3001\u305d\u306e\u5834\u3067\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u5f62\u304c\u5b9a\u7740\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><b>\u7db2\u7d05\u3092\u652f\u3048\u308bMCN\u3068\u3001\u4f01\u696d\u6d3b\u7528\u306e\u304b\u305f\u3061<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u500b\u4eba\u3060\u3051\u3067\u306a\u304f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u7d44\u7e54\u7684\u306b\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u3059\u308b<\/span><b>MCN\uff08Multi-Channel Network\uff09<\/b><span style=\"font-weight: 400;\">\u304c\u696d\u754c\u3092\u652f\u3048\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u5074\u306f\u3001(1) \u30c8\u30c3\u30d7KOL\u306b\u3088\u308b\u5927\u898f\u6a21\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001(2) 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class=\"wp-block-heading\"><b>\u3010\u65b0\u898f\u3011\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u898f\u5236\u52d5\u5411<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><b data-path-to-node=\"17,1,1,0\" data-index-in-node=\"0\">\u4e00\u65b9\u3067<\/b>\u3001\u7db2\u7d05\u30fb\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u5e02\u5834\u306e\u62e1\u5927\u306b\u4f34\u3044\u3001\u4e2d\u56fd\u5f53\u5c40\u306e\u898f\u5236\u3082\u5f37\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002<b data-path-to-node=\"17,1,1,0\" data-index-in-node=\"40\">\u305d\u306e\u305f\u3081<\/b>\u3001\u4f01\u696d\u304c\u4e2d\u56fd\u30de\u30fc\u30b1\u3092\u884c\u3046\u969b\u306f\u6b21\u306e\u70b9\u306b\u7559\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u5b9f\u540d\u5236\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u7ba1\u7406<\/b><span style=\"font-weight: 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class=\"wp-block-heading\"><b>\u307e\u3068\u3081<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2018\u5e74\u5f53\u6642\u306e\u7db2\u7d05\u306f\u3001\u4e3b\u306b\u52d5\u753b\u914d\u4fe1\u3084\u30e2\u30c7\u30eb\u3068\u3044\u3063\u305f\u30bf\u30a4\u30d7\u3067\u8a9e\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002<b data-path-to-node=\"17,1,1,0\" data-index-in-node=\"39\">\u3057\u304b\u3057\u73fe\u5728\u3067\u306f<\/b>\u3001\u6296\u97f3\u3084\u5c0f\u7d05\u66f8\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30e9\u30a4\u30d6\u30b3\u30de\u30fc\u30b9\u3084\u3001KOL\/KOC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e2d\u6838\u3078\u3068\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002 <b data-path-to-node=\"17,1,1,0\" data-index-in-node=\"96\">\u307e\u305f<\/b>\u3001\u4e2d\u56fd\u5e02\u5834\u3092\u72d9\u3046\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u7db2\u7d05\u6d3b\u7528\u306f\u975e\u5e38\u306b\u6709\u529b\u306a\u9078\u629e\u80a2\u3067\u3059\u3002<b data-path-to-node=\"17,1,1,0\" 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class=\"swell-block-button__link\"><span>\u30af\u30e9\u30e9\u306e\u4e2d\u56fd\u95a2\u9023\u30b5\u30fc\u30d3\u30b9\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/span><\/a><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><b>\u95a2\u9023\u8a18\u4e8b<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><\/ul>\n\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3002\u30af\u30e9\u30e9\u306e\u30af\u30ed\u30b9\u30dc\u30fc\u30c0\u30fc\u30d3\u30b8\u30cd\u30b9\u30c1\u30fc\u30e0\u3067\u3059\u3002 \u4e2d\u56fd\u306e\u30cd\u30c3\u30c8\u4eba\u53e3\u306f\u73fe\u5728\u300110\u5104\u4eba\u3092\u7a81\u7834\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001EC\u3084SNS\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u6c7a\u6e08\u304c\u4eba\u3005\u306e\u751f\u6d3b\u306b\u6df1\u304f\u6d78\u900f\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u5927\u304d\u306a\u5f71\u97ff\u529b\u3092\u6301\u3064\u306e\u304c\u300c\u7db2\u7d05\uff08\u30ef\u30f3\u30db 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